Everyday People: Why Is Bigger Still Better? But in order to serve small towns and the many users with different "needs" a car company itself can't be small. Economies of scale in design, engineering and production are large, at this level partially offset by the ability to spin products off of a common "platform". Unlike Europe, the US is spread out – though most people live in suburbs & cities, in the aggregate rural areas remain a big market. Small dealerships are indeed integral to that! Mea culpa: I live in a rural small town.